Digital Cultures and Media ProductionЦифровая культура и медийное производство
School of Advanced Studies, IHSS, University of Tyumen
Master’s program by the Sсhool of Advanced Studies and the UTMN Institute of Humanities and Social Sciences.
01. Description
Rapid developments in technologies have led to dramatic changes in the traditional media, their form, dramaturgy and modes of dissemination.
New media institutions need universal experts who can create compelling media content and understand the dynamics of change in the system of audiovisual production.
The aim of the master’s program "Digital Cultures and Media Production" is to train creative authors, film directors, editors, filmmakers and other media specialists to command not only new technologies, but also the logical principles of business, law and the creative economy.
Graduates will gain a whole range of professional competencies, learn how to work efficiently in creative teams, producing all kinds of media content, from documentary and game-based TV series to videos for social media and online platforms.
02. Program
The program is based on a multidisciplinary and cross-media approach. Besides exploring the history of media, students get involved in the process of creating various media products; along with fundamental professional competencies, they gain critical thinking and theoretical self-reflection skills. The classes are taught in Russian and English.
PROFESSIONAL COMPETENCIES
1 | Digital Photo- and Video Shooting | |
Digital Post-production | 2 | |
3 | Fundamentals of Multimedia Journalism | |
Organization of Media Production | 4 | |
5 | Editing in a TV Studio | |
Fundamentals of Copyright Law | 6 | |
7 | Media Economics | |
Media Sociology | 8 | |
9 | Theory and Practices of the Internet Research | |
Game Design. Nonlinear Dramaturgy and Interactive aesthetics | 10 | |
11 | Self-presentation, Self-marketing, Pitching |
THEORY
PRACTICE
THEORY | |
1 | Media Archeology and Futurology |
2 | Soft-culture |
3 | Visual Culture and Visualization Techniques |
4 | Virtual Reality: Theories and Techniques |
5 | Gamification and the Video Game Theory |
PRACTICE | |
Creating Own Media Projects | 1 |
Internships in Media and Film Companies, Video Game Companies and Massive Online Training Courses, as Well During Major Contemporary Art Events. | 2 |
The aim of the program is to prepare students in such a way that upon completing it, they not only possess all the basic competencies, but are also motivated to pursue self-development and continuous professional growth; that they understand how the means of production and distribution of modern media systems evolve and change.
Our graduates can choose from a wide range of career paths: mass communication media, TV and radio companies, media enterprises, specializing in production of game-based TV series, TV and cinema films, editorial boards of media portals, social media, research and education companies.
The program includes special seminars and workshops, work on group projects and master classes given by filmmakers, film directors, artists and journalists who are actively working in the field of media; internships in Russian and international companies and projects — Dozhd TV channel, ZNAK, «It's My City», Red Pepper Film, the Ural Industrial Biennial of Contemporary Art, Voskhod Agency, Streetart agency, LiveUral, Lateral Summer Film Production Studio, the February Twenty Ninth film company, Sibinformburo, STRBC Region-Tyumen, Evrazion, etc. (the list of partners is going to expand).
03. Curriculum
I SEMESTER |
Digital Photo- and Video Shooting (hands-on sessions) |
Digital Post-production (hands-on sessions) |
Fundamentals of Multimedia Journalism (hands-on sessions) |
Internship in a TV Company |
Media Archeology and Futurology (theory) |
Dramaturgy of Audiovisual Media (applied theory) |
Elective |
Production Project |
II SEMESTER |
Visual Culture and Visualization Techniques (theory) |
Soft-culture Автор книг по теории новых медиа, профессор компьютерных наук (Computer Science) Городского университета Нью-Йорка, профессор Европейской Высшей школы в Саас-Фе (Швейцария), профессор Института медиа, архитектуры и дизайна «Стрелка» (Москва). Работа Мановича посвящена цифровым гуманитарным наукам, теории новых медиа и медиаискусству, социальному компьютингу и исследованиям софта. В 2007 году Лев Манович создал исследовательскую лабораторию Software Studies Initiative, которая стала первым центром компьютерного анализа массивных объемов изображений и видео. Лаборатория Мановича принимала участие в визуализации культурных данных для Google, Публичной библиотеки Нью-Йорка и MoMA. |
Virtual Reality: Theories and Techniques (theory) |
Gamification and the Video Game Theory Преподаватель философского факультета МГУ, сотрудник Московского центра исследований видеоигр / Moscow Game Center. Исследовательские интересы: современные материалистические онтологии, история материализма, спекулятивный реализм и материализм, объектно-ориентированная философия, исследования видеоигр, исследования цифровой культуры, теория медиа. |
Video Editing (hands-on sessions) |
Computer Animation (hands-on sessions) |
Creating a Film / a Coverage / a TV Program (hands-on sessions) |
Workshop on Creating MOOCs (Massive Open Online Courses) |
Elective |
Summer Internship at the Ural Industrial Biennial of Contemporary Art |
Production Project |
III SEMESTER |
Fundamentals of Copyright Law (applied theory) |
Media Economics (applied theory) |
Media Sociology (applied theory) |
Theory and Practice of Internet Research Научный сотрудник Института образования и Центра социологии высшего образования НИУ ВШЭ (Москва), преподаватель факультета коммуникаций, медиа и дизайна НИУ ВШЭ. Исследовательские интересы: интернет в регионах России, русскоязычный YouTube, интернет-исследования: анализ государственных текстов и медиа. Кандидат социологических наук (НИУ ВШЭ), выпускница Университета Манчестера (Великобритания). |
Game Design Преподаватель философского факультета МГУ, сотрудник Московского центра исследований видеоигр / Moscow Game Center. Исследовательские интересы: современные материалистические онтологии, история материализма, спекулятивный реализм и материализм, объектно-ориентированная философия, исследования видеоигр, исследования цифровой культуры, теория медиа. |
Organization of Media Production (applied theory) |
Nonlinear Dramaturgy and Interactive Aesthetics Преподаватель философского факультета МГУ, сотрудник Московского центра исследований видеоигр / Moscow Game Center. Исследовательские интересы: современные материалистические онтологии, история материализма, спекулятивный реализм и материализм, объектно-ориентированная философия, исследования видеоигр, исследования цифровой культуры, теория медиа. |
Self-presentation, Self-marketing, Pitching (applied theory) |
Production Project |
IV SEMESTER |
Internship in a Media Company |
Project and Research Seminar |
Pre-graduation Internship (graduation project – creating own media product) |
05. Instructors
The teaching team consists of international experts, theorists and practitioners in digital culture and media production.
Преподаватель философского факультета МГУ, сотрудник Московского центра исследований видеоигр / Moscow Game Center.
Исследовательские интересы: современные материалистические онтологии, история материализма, спекулятивный реализм и материализм, объектно-ориентированная философия, исследования видеоигр, исследования цифровой культуры, теория медиа.
Alexandra Bereslavtseva – director, founder and senior lawyer of the “Khartiya” law company, specializing in legal representation in civil disputes and defense of human rights. One of the company’s narrow business profiles is intellectual property legal representation.
Alexandra was born in Belgorod. She obtained a degree in international law and European law. Author of several scientific publications. Author and moderator of the “Vashe pravo” (“Your right”) radio program. Has a retraining degree in “Legal Protection of Cinematographic Pieces”.
Since 2006, she has been actively involved in the activities of Russian and international human rights organizations. Currently, she is a legal advisor in the international network “Youth Human Rights Movement”.
Анастасия Грибановская, заместитель директора по науке просветительского проекта «Лекториум». В 2015–2017 гг. — продюсер массовых открытых онлайн-курсов в профильном издательстве «Лекториум». Продюсированные курсы: «Генетика» совместно с Новосибирским государственным университетом, «Историческая география» Тюменского государственного университета, «Астрофизика: от звезд до границ вселенной» С.-Петербургского государственного политехнического университета Петра Великого, «From disease to genes and back» Новосибирского государственного университета, «Как стать наставником проектов» АСИ и др. В 2017 году вошла в состав экспертного совета приоритетного проекта СЦОС в РФ («Современная цифровая образовательная среда в Российской Федерации»). С 2017 года — методист просветительского проекта «Лекториум». Автор и продюсер онлайн-курса «Современное курсостроение» и очного курса «Продюсер МООС».
В 2018 году — программный директор научно-популярной конференции о космосе и будущем «Парсек».
Andrey Apostolov graduated from the All-Russian State Institute of Cinematography (VGIK). He used to work as an editor and creative producer of live action and documentary films (TsNF Film Studio, M. Gorky Film Studio, Research Institute (NII) of Cinema Art); organized and held film screening series, retrospective shows, film club screenings; was a jury member of Russian and international film festivals, participated in radio and TV programs about cinema as an expert, gave reports at international and all-Russian conferences, published his works in collections and journals “Studies in Russian and Soviet Cinema“, “Cinema Art“, “Logos”, “Film Sense”, “Vestnik VGIK”, etc.
Today Andrey is the curator of film screenings at the State Historical Museum.
Andrey Manirko – designer, instructional specialist and producer. Bachelor degree from the University of Bristol (UK), master’s degree from the Royal College of Art (London, UK). Co-founder of Playtronica, an educational play-based project for children; founder of Research Institute, a series of interdisciplinary research workshops at the intersection of applied philosophy and design. Andrey was a producer of documentary films for leading Russian and foreign TV channels, prototyped electronic devices, developed training programs for children, facilitated workshops for international companies. He used to be the curator of the 2015/16 educational program at the Strelka Institution.
Anton Utkin – film director, scriptwriter and post-production producer at Moscow studio “Lateral Summer”.
At the beginning of his career, he co-founded a small design studio, led several research projects for Intel, advised the UN, and now teaches new media and interactive filmmaking at the Moscow School of Cinema.
Since 2011, Anton has written and staged several fantastic short films, commercials and music videos.
Anton’s sci-fi project “Speed of Light” for virtual reality devices was supported by the Venice Biennale educational program and is currently being jointly developed with CGF, the largest visual effects studio in Russia.
The last project by Anton, the interactive series “Everything is Difficult” is a joint project with the fund “Takiye Dela”. The project telling the life story of an HIV-positive girl has scored a third million views after it was released in February 2018, and it is still receiving positive feedback from viewers and the press.
Vlad Strukov is a professor of film study and digital culture at the University of Leeds (UK); currently a senior fellow at the University of Copenhagen. Engaged in the theory of global journalism, independent media, consumption, the celebrity phenomenon in the context of Russia and the Russian-speaking culture. Founder and editor-in-chief of the journal “Studies in Russian, Eurasian and Central European New Media” (www.digitalicons.org). In the past two years, he has published a number of publications on contemporary visual culture, including a monograph on Russian cinema (“Contemporary Russian Cinema: Symbols of a New Era”, 2016), as well as the following collections: “Russian Culture in the Era of Globalization” (2018), “Popular Geopolitics: Plotting an Evolving Interdiscipline” (2018), “Memory and Securitization in Contemporary Europe” (2017), “Building New Worlds: Industry and Visual Culture” (2017), “Russian Aviation, Space Flight and Visual Culture” (2016). In these works, Strukov explores visual and digital cultures in different contexts, paying a particular attention to the issues of transnational cultural discourse. Strukov also works as an independent curator of contemporary art and organizes special film screenings in various institutions. He often appears in the media, including Al Jazeera International, American Public Radio, the BBC, RBK and others.
Denis Perevalov - media artist, programmer, lecturer. One of the founders of the visual laboratory Kuflex (http://kuflex.com), where he develops applications for art installations and performances. Kuflex's works are presented at multiple Russian and foreign exhibitions, festivals, museums and research centers in Moscow, St. Petersburg, Yekaterinburg, Krasnoyarsk, Tyumen, Netanya (Israel), Antalya (Turkey), at the digital art festival ADAF 2016 in Athens (Greece), at the CES2016 high-tech exhibition in Las Vegas (USA), at the Chinese Museum of Science and Technology in Beijing, etc. Denis is a developer of software for interactive media (about 50 projects), including work with sensors, depth cameras and other devices, real-time rendering in 2D, 3D and VR, as well as sound synthesis and analysis.
Jay is an anthropological archaeologist (PhD Penn State) with extensive international experience. He currently works searching for missing military personnel from past wars and holds adjunct positions in Classics and Anthropology at the University of Hawaii. In the search for the missing, Jay developed a nationally recognized Enterprise Geographic Information System (GIS) to track the investigation and recovery of 80,000 missing persons. With the university, Jay co-directs an archaeological project and field school in at the Graeco-Roman city of Thmouis (Tell- Timai) in the Egyptian Nile Delta. The well-preserved city offers a unique opportunity to analyze the cultural transformations associated with Greek and Roman imperialism and the evolution of religions from the indigenous Egyptian pantheon through Christianity. His theoretical interests focus on the rise and fall of complex societies, imperialism, archaeological manifestations of social power, ancient hydraulic ecological adaptations, warfare, GIS, and urban development. He has directed research projects in Mexico, Guatemala, Southeast Asia, North and South Korea, Papua New Guinea, Kiribati, Solomon Islands, Austria. He is currently developing new projects in Egypt that support the integration of 3D data collection that will generate content in support of the pedagogical and communication revolution of augmented and virtual reality experiential learning and analytical methods.
Konstantin Bashenko is a former student of the Ural State Architectural and Art Academy where he was studying Graphic Design and Product Design.
He worked at the Art. Lebedev Studio, whereafter he founded his own studio N Creative Community. Worked with the following brands: Microsoft, Pepsi, VTB24, Analog, bp, Samsung, Alfa Bank, Sberbank, Mazda, Dom.ru, Lay’s and many others.
Currently, he is the CEO at Avenir Digital, a member of the Avenir Associates group, which is engaged in implementation of digital projects and establishing its own start-ups. The priority work of Avenir Digital in 2017 was the development of the Great Gamers platform for the ceremony where key people in the e-sport world are awarded, which was held in Cannes (France).
Partner in the Oberkorn analytics agency (Hamburg, Germany)
Автор книг по теории новых медиа, профессор компьютерных наук (Computer Science) Городского университета Нью-Йорка, профессор Европейской Высшей школы в Саас-Фе (Швейцария), профессор Института медиа, архитектуры и дизайна «Стрелка» (Москва). Работа Мановича посвящена цифровым гуманитарным наукам, теории новых медиа и медиаискусству, социальному компьютингу и исследованиям софта.
В 2007 году Лев Манович создал исследовательскую лабораторию Software Studies Initiative, которая стала первым центром компьютерного анализа массивных объемов изображений и видео. Лаборатория Мановича принимала участие в визуализации культурных данных для Google, Публичной библиотеки Нью-Йорка и MoMA.
Nata Pokrovskaya started her career as an editor of the international department of L’Officiel Russia magazine, worked as a copywriter and creative director at an international advertising agency, as well as a project manager in several technology start-ups.
Co-author, producer and co-director of several sci-fi short films, commercial and music videos for TV and the Internet. In 2015, her short film “Summer” entered the short list of the Kinotavr Award, was shown at numerous film festivals in Europe, North and South America and received the Platinum Remi Award at the WorldFest Festival in Houston (USA). Her next short film, “Cherti” (“The Devils”), also made it to the short list for the Kinotavr Award in 2017.
Научный сотрудник Института образования и Центра социологии высшего образования НИУ ВШЭ (Москва), преподаватель факультета коммуникаций, медиа и дизайна НИУ ВШЭ.
Исследовательские интересы: интернет в регионах России, русскоязычный YouTube, интернет-исследования: анализ государственных текстов и медиа.
Кандидат социологических наук (НИУ ВШЭ), выпускница Университета Манчестера (Великобритания).
Florian Krautkremer is a film director, film producer, winner of multiple awards at international film festivals.
Florian studied fine arts and cinema at the Braunschweig University of Art (Germany). Currently, he is teaching courses of cinematographic profile at Gutenberg University in Mainz (Germany). Since April 2018, he has been working as head of the interdisciplinary “Art and Design” school at the University of Lucerne (Germany). Besides, Florian is the official representative of Germany in “Eurimages” – the Council of Europe fund for the co-production and distribution of cinematographic and audiovisual works. Board member of the German Society for Media Studies.
Erika Wolf is an art historian with particular interest in modernism and modernity, Soviet visual culture, propaganda, and cross-cultural representation. A native New Yorker, from 2013 to 2018 she was an Associate Professor in the Department of History and Art History at the University of Otago (New Zealand), where she taught since 2003. She completed a bachelor degree in Sociology and Science in Human Affairs at Princeton University, after which she was a curatorial studies fellow in the Whitney Museum’s Independent Study Program. After working several years at the Whitney, she took up graduate study at the University of Michigan, completing a doctorate in the History of Art and a master degree in Russian & Eastern European Studies. She has received fellowships from the Fulbright Foundation, the International Research Exchange Board, the Center for Advanced Studies of the Visual Arts, the Kennan Institute, and the Harriman Institute. She has contributed to exhibition projects at international art museums, including the Reina Sofia in Madrid and the Art Institute of Chicago. In 2012, the International Center of Photography granted an Infinity Award to the Reina Sofia publication The Worker Photography Movement, an anthology to which she made extensive contributions and provided assistance in editing and translation for the English edition. She was recently named an Honorary Research Associate of the Graduate School for East and Southeast European Studies, Ludwig-Maximilians-Universität and Regensburg University, Germany.
The bulk of her research engages with photography, a medium that traverses diverse fields of knowledge. She approaches photography in a manner that transcends disciplinary boundaries, engaging with photography in the mass media, its relation to written texts, its role in the construction of history, and a diverse range of photographic genres (press photography, posters, exhibition environments, photomontage, penal photography, and children’s photography). This research synthesizes the examination of photographs in diverse contexts, archival research into the individuals and institutions engaged in photographic activities, historical and contemporary photographic theory, and the technological apparatus of image making and reproduction.My work is noted for contributing visual and transnational dimensions to scholarship on Soviet history, as it often engages with cultural exchange and cross-cultural representation. Dismissed as "kitsch" during the Cold War, Soviet culture is highly stereotyped yet largely terra incognita. Hence, a key aspect of her methodology is the close study and reading of visual sources. This has also led her to incorporate both visual and textual primary sources into my publications. She works closely with the Ne boltai! Collection, an archive of 20th century political art. Her recent book Aleksandr Zhitomirsky: Photomontage as a Weapon of World War 2 and the Cold War (2016, Art Institute of Chicago and Yale University Press) draws extensively upon this collection. Currently she is completing two book manuscripts: Photography and Russia (for Reaktion Press’s history of photography series “Exposures”) and USSR in Construction: A Modernist Propaganda Magazine for the Stalinist Regime.Since coming to New Zealand, I have pursued research on Australasian photography and the work of contemporary indigenous Pacific Island artists, who employ new media to critique the legacy of colonialism. In this area, she is presently developing a multi-authored book project with the Samoan artist Yuki Kihara.
Яков Сомов, сооснователь и генеральный директор просветительского проекта «Лекториум», методист Президентского физико-математического лицея №239 и директор фонда его выпускников. В 2017 году Яков стал одним из разработчиков паспорта приоритетного проекта СЦОС в РФ («Современная цифровая образовательная среда в Российской Федерации»). В 2018 году стал одним из авторов концепции Университета 20.35. Шесть лет в рамках фестиваля фантастики, кино и науки «Старкон» организует научно-популярную конференцию о космосе и будущем «Парсек».
06. Location
The School of Advanced Studies building, where classes are going to take place, is one of the most state-of-the-art and functional university spaces in Russia. The School is not just a place for classes, but a space for vibrant and diverse intellectual life.
07. Admission (maximum score — 100 points)
1 Interview
The interview is divided into 2 parts:
a) The applicant is given a work of audiovisual culture (a shot, a photo, a painting…) to describe in English and answer some questions on.
Evaluation criteria: English proficiency level.
b) Discussion in Russian
Sample questions:
- - What attracts you to a career in visual media?
- - Where do you see yourself within the contemporary media landscape?
- - What do you think the media landscape is going to be like in 10 years?
- - What would you personally like to change in it? What to contribute? What to withdraw?
Evaluation criteria: engagement, foresight, communication skills, reflection.
2 Portfolio competition
Original creative product. It can be photo or video material (up to 5 minutes long), or text, supplemented by illustrations (photo, video), etc. The applicants can submit material to the competition prepared earlier for other projects, or create a new product.
Evaluation criteria: originality, ability to express an idea (a command of different ways to deliver information), audiovisual expressiveness.
The portfolio should include CV, diplomas and certificates; in the CV, specific software knowledge, proficiency in foreign languages and other skills should be mentioned.
3 Testing
A multiple-choice test on consistent thinking and comprehension of texts on media and digital culture.
The tuition fee for full-fee places amounts for 275 000 rubles per year.
The application period for master’s programs starts on 17 June 2019 and will continue until 25 July 2019 for those applying for government-subsidized places and until 31 August 2019 for full-fee applicants.